Provo is Cougar Town. Cougar Town is a community-wide effort to increase energy and enthusiasm for BYU football and for businesses that share in the effort.  Sponsored by the Corporate Alliance and other business and government partners in the Provo area, Cougar Town aims to support the local BYU sports teams and generate spirit and unity in our community.   In the spirit of Cougartown, you will probably notice that the Provo City Website transforms it's look and feel on home game weekends to reflect the community transformation.  Visit the Cougar Town website and learn more about getting into Cougar sports.  And learn more about BYU sports at byucougars.com.